The 5 Challenges of Revenue Management for SaaS Subscription Businesses
The application of data metrics to predict consumer behavior and optimize product development, pricing, billing, marketing, and revenue growth is revenue management. The goal of revenue management is to establish a clear and insightful path that can identify and pave the way for the opportunities to earn profit and grow the SaaS business. The dynamics of the SaaS Revenue Management are different and complex than any other business. In SaaS business, revenue management is just not the monitoring and measurement of the data analytics, it is more about understanding customers' perception of the product's value in the line with the competition in the market. It helps in aligning product prices, placement, and availability with each customer segment. Revenue Management in SaaS Revenue Management in the SaaS is unique to the business and is complex as well. As the SaaS business is based on the subscription model and they earn revenue as the recurring stream, they are mo...